Noro Magazine

Many, many years ago, Eisaku Noro took a leap of faith. Trusting his experience and knowledge, his instincts and determination, he envisioned creating a yarn like no other. So many exuberant entrepreneurial moments like this end without success, but not this one. We can only imagine how hard Mr. Noro worked to market a yarn so overtly individual and carve a growing niche in a hand-knitting market dominated by single-color balls and skeins.

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